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Research methods for business students / Mark N.K. Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublisher: Harlow, England ; New York : Pearson, 2023Copyright date: �2023Edition: Ninth editionDescription: 1 online resource (xxvii, 860 pages) : illustrations (chiefly color), color mapsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292402734
  • 1292402733
  • 9781292402741
  • 1292402741
Subject(s): Genre/Form: Additional physical formats: Print version:: Research methods for business studentsDDC classification:
  • 650.072 SAU 23/eng/20221107
LOC classification:
  • .S28 2023
Online resources:
Contents:
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
Summary: Support your students' research project with robust and pragmatic guidance on the entire process. Research Methods for Business Students introduces a range of features, including a glossary of terms, case studies and articles, and self-study prompts that will encourage your students to apply what they have learned to their own research project.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Reference Reference Botho University Lesotho Reference Faculty Business & Accounting 650.072 SAU (Browse shelf(Opens below)) Not for loan BULES24104151

Includes bibliographical references and index.

Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.

Support your students' research project with robust and pragmatic guidance on the entire process. Research Methods for Business Students introduces a range of features, including a glossary of terms, case studies and articles, and self-study prompts that will encourage your students to apply what they have learned to their own research project.

Description based on online resource; title from digital title page (viewed on April 30, 2024).

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