Entrepreneurship for Everyone.

By:

Mellor Robert

Contributor(s):

Robert B. Mellor

Material type: Text

TextPublication details: Los Angeles : SAGE, 2009.Description: (xiv, 242 pages) : illustrationsISBN:

9781412947763

Subject(s):

Entrepreneurship for Everyone

DDC classification:

338.04 MEL

LOC classification:

Summary: . 'Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today's economic agenda' - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick. Not everyone who wants to study entrepreneurship has a theoretical background in business. Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include: - the theories and tools of creative thinking - market research - intellectual property protection - relevant economics. If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	338.04 MEL (Browse shelf(Opens below))		Available	BU-LIB18458
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	338.04 MEL (Browse shelf(Opens below))		Available	BU-LIB18457
Books	Botho University eSwatini Open Shelves	Faculty Business & Accounting	338.04 MEL (Browse shelf(Opens below))		Available	BU-LIB18455
Books	Botho University eSwatini Open Shelves	Faculty Business & Accounting	338.04 MEL (Browse shelf(Opens below))		Available	BU-LIB18456
Books	Botho University Lesotho Open Shelves	Faculty Business & Accounting	338.04 MEL (Browse shelf(Opens below))	1	Available	BK0011009

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Previous	338.04 ENT Entrepreneurship and new venture management	338.04 ENT Entrepreneurship	338.04 HIS Entreprenaurship	338.04 MEL Entrepreneurship for Everyone.	338.04 MEL Entrepreneurship for Everyone.	338.04 MOH Fundamentals of entrepreneurship.	338.04 MOH Fundamentals of entrepreneurship.	Next

Includes index, appendix, glossary

. 'Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today's economic agenda' - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick. Not everyone who wants to study entrepreneurship has a theoretical background in business. Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include: - the theories and tools of creative thinking - market research - intellectual property protection - relevant economics. If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.

English

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