Chenet, Pierre. Beyond loyalty the next generation of strategic customer relationship management Pierre Chenet, Jon Ivar Johansen. - New Delhi Prentice-Hall of India 2006. - ix, 110 pages illustrations 22 cm ISBN: 8120329384 9788120329386 Subjects--Topical Terms: Customer relations--Management.Consumer satisfaction.Consommateurs--Satisfaction.Consumer satisfaction.Customer relations--Management. LC Class. No.: HF5415.5 / C518b 2006 Dewey Class. No.: 658.812 CHE