Contemporary retail and marketing case studies  
C.H. van Heerden (editor). 
 - Claremont, South Africa :  Juta,  2013. 
 - 208 pages :  illustrations ;  25 
<br/><br/>Includes bibliographical references. 
<br/><br/> "This engaging collection of case studies provides students with an insight into the world of business in South Africa. It offers undergraduate students a practical view of marketing and management issues that many students might not have been exposed to. Written by entrepreneurs and business executives, the collection provides a unique "inside" perspective on issues that challenge the local business community and highlights some of the successes, frustrations and challenges that are common in business today"--Back cover. 
<br/><br/><label>ISBN: </label>9780702197673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--South Africa--Case studies.<br/>Retail trade--South Africa--Case studies.<br/>Marketing--Afrique du Sud--�Etudes de cas.<br/>Marketing.<br/>Retail trade.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>South Africa.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8700968