TY  - BOOK
AU  - Van Heerden,Neels
TI  - Contemporary retail and marketing case studies 
SN  - 9780702197673
U1  - 658.8700968 23
PY  - 2013///
CY  - Claremont, South Africa
PB  - Juta
KW  - Marketing
KW  - South Africa
KW  - Case studies
KW  - Retail trade
KW  - Afrique du Sud
KW  - �Etudes de cas
KW  - fast
N1  - Includes bibliographical references
N2  - "This engaging collection of case studies provides students with an insight into the world of business in South Africa. It offers undergraduate students a practical view of marketing and management issues that many students might not have been exposed to. Written by entrepreneurs and business executives, the collection provides a unique "inside" perspective on issues that challenge the local business community and highlights some of the successes, frustrations and challenges that are common in business today"--Back cover
ER  -