Blythe, Jim <br/><br/>
Essentials of marketing communications 
Jim Blythe 
 - 3. ed. 
 - Harlow  FT/Prentice Hall  2006 
 - XII, 332 Seiten  Diagramme 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273702054 
<br/><br/><label>LCCN: </label>2004057631 
<br/><br/><label>Subjects--Index Terms: </label>Communication in marketing Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8