TY  - BOOK
AU  - Werbach,Kevin
AU  - Hunter,Dan
TI  - For the Win: How Game Thinking Can Revolutionize Your Business
SN  - 9781613630235
AV  - GV1201.37 .W473 2012
U1  - 793.01 23
PY  - 2012///
CY  - Chicago
PB  - Wharton Digital Press
KW  - Games
KW  - Psychological aspects
KW  - Success in business
KW  - fast
N2  - Take your business to the next level? Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche
ER  -