Cardon, W. Peter,

Business communication : developing leaders for a networked world / - Fourth edition. - 574 pages : illustrations ; 27 cm

Includes bibliographical references and index.

"Developing Leaders for a Networked World Welcome to the third edition of Business Communication. This learning program develops leaders for a networked world. Through the author's practitioner and case-based approach, students are more likely to read and reflect on the text. They are better positioned to understand why credibility is essential to efficient and effective business communication in today's rapidly changing business communication environment"--Provided by publisher

9781260571356 1260571351


Corporations--Communication systems.
Corporations--Public relations.
Business communication.
Business writing.
Business presentations.
Style commercial.
Business communication.
Business presentations.
Business writing.
Corporations--Communication systems.
Corporations--Public relations.

658.45