TY  - BOOK
AU  - Middleton,Victor T.C.
AU  - Fyall,Alan
AU  - Morgan,Mike
AU  - Ranchhod,Ashok
TI  - Marketing in Travel and Tourism
AV  - G155 A1 M475 2009 
U1  - 338.4791 
PY  - 2009///
CY  - Burlington
PB  - Elsevier
KW  - Tourism
KW  - Marketing
KW  - fast
N1  - Includes bibliographical references and index
N2  - Marketing in Travel and Tourism �aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. . Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of
ER  -