TY  - BOOK
AU  - Kotler,Philip
TI  - A framework for marketing management
SN  - 9781292093147
U1  - 658.8 22
PY  - 2016///
CY  - England
PB  - Pearson Education
KW  - Marketing
N1  - Contiene �indice
N2  - The sixth edition of A Framework for Marketing Management is a concise paperback adapted from Philip Kotler and Kevin Lane Keller's fifteenth edition of Marketing Management. Its streamlined approach will appeal to those who want an authoritative account of current marketing management practices and theory plus a text that is short enough to allow the incorporation of outside cases, simulations, and projects. Like previous editions, the sixth edition of A Framework for Marketing Management is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace of the twenty-first century
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ER  -