Kotler, Philip. <br/><br/>
Principles of marketing  
by Philip Kotler and Gary Armstrong. 
 - 12th ed. Low price ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2008. 
 - xix, 577 pages :  illustrations (chiefly color) ;  28 cm 
<br/><br/> Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., �2008. 
<br/><br/>Part 1 -- Defining marketing and the marketing process -- Part 2 -- Understanding the marketplace and consumers -- Part 3 -- Desining a customer-Driven marketing strategy and integrated marketing mix -- Part 4 Extending marketing. 
<br/><br/><label>ISBN: </label>9788131715475 
<br/><br/><label>LCCN: </label>2008003309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.<br/>Marketing.<br/>Consumer.<br/>Marketing mix.<br/>Marketing<br/>Gestion.<br/>Marketing.<br/>management.<br/>marketing.<br/>Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8