TY  - BOOK
AU  - McCabe,Scott
TI  - Marketing Communications in Tourism and Hospitality: concepts, strategies and cases 
SN  - 9780750682770
AV  - T04 Manuales 
U1  - 338.47910688 22/eng/20230216
PY  - 2009///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
ER  -