TY  - BOOK
AU  - Zeithaml,Valarie A.
TI  - Services marketing: Integrating customer. 
SN  - 9780070700994
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Tata Mcgraw Hill
KW  - Marketing
KW  - marketing
KW  - aat
N1  - Includes index
ER  -