Exploring Communication Theory making sense of us /
Kory Floyd, Paul Schrodt, Larry A. Erbert, Angela Trethewey
- 403 s. : ill.
Includes bibliographical references and index.
This text presents and explains theories from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explained in a "native" voice, from a position of deep understanding and experience, improving clarity for readers.
Online version:: Floyd, Kory author.: Exploring communication theory