Ramaswamy, V. S. <br/><br/>
Marketing management :  global perspective, Indian context / 

 - 4th ed. 
 - [Delhi] :  Macmillan,  [2009] 
 - xxxix, 872 pages :  illustrations ;  27 cm 
<br/><br/>Includes bibliographical references (pages 837-847). 
<br/><br/><label>ISBN: </label>9780230637290 0230637299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--India
<br/><br/><label>Subjects--Geographic Terms: </label><br/>India.
<br/><br/><label>Dewey Class. No.: </label>658.8