Roetzer, Paul. <br/><br/>
The marketing performance blueprint :  strategies and technologies to build and measure business success / 

 - Hoboken, N.J. :  Wiley,  �2014. 
 - xxi, 229 p 
<br/><br/>Comprend des r�ef. bibliogr. 
<br/><br/><label>ISBN: </label>9781118883433 1118883438 
<br/><br/><label>LCCN: </label>2014022278 
<br/><br/><label>Nat. Bib. No.: </label>GBB496976  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016863080  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Handbooks, manuals, etc.<br/>Strategic planning--Handbooks, manuals, etc.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Handbooks and manuals.
<br/><br/><label>Dewey Class. No.: </label>658.802