TY  - BOOK
AU  - Roetzer,Paul
TI  - The marketing performance blueprint: strategies and technologies to build and measure business success 
SN  - 9781118883433
U1  - 658.802 
PY  - 2014///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals, etc
KW  - Strategic planning
KW  - Handbooks and manuals
KW  - fast
N1  - Comprend des r�ef. bibliogr
ER  -