TY  - BOOK
AU  - Stanton,William
TI  - Marketing management in South Africa
SN  - 1868132927
U1  - 658.80968 
PY  - 1992///
CY  - Johannesburg
PB  - Lexicon Publishers
KW  - Marketing
KW  - Management
KW  - South Africa
KW  - fast
N1  - Includes bibliographical references and index
N2  - Case studies : Airkon, City Lodge, Mutual Building Society
ER  -