West, Douglas C., <br/><br/>
Strategic marketing :  creating competitive advantage / 

 - Third edition. 
 - xxi, 571 pages :  illustrations (some color) ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts. 
<br/><br/><label>ISBN: </label>9780199684090 019968409X 
<br/><br/><label>LCCN: </label>2014959482 
<br/><br/><label>Nat. Bib. No.: </label>GBB504021  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>017008889  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802