TY  - BOOK
AU  - West,Douglas C.
AU  - Ford,John B.
AU  - Ibrahim,Essam
TI  - Strategic marketing: creating competitive advantage 
SN  - 9780199684090
U1  - 658.802 
PY  - 2015///]
CY  - Oxford, United Kingdom
PB  - Oxford University Press
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references and index
N2  - This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts
ER  -