Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 

 - 8th ed., International ed. 
 - United States ;  United Kingdom :  South-Western/Cengage Learning,  2010. 
 - xx, 668 pages :  color illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field. 
<br/><br/><label>ISBN: </label>9780324665314 0324665318 
<br/><br/><label>LCCN: </label>2008939395 
<br/><br/><label>Nat. Bib. No.: </label>GBA928525  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014-93270  Uk 014932708  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.<br/>Advertising.
<br/><br/><label>Subjects--Index Terms: </label>Advertising Communication in marketing Direct marketing Sales promotion 
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .S54 2010 
<br/><br/><label>Dewey Class. No.: </label>658.802 
<br/><br/><label>Report. No.: </label>2008939395