Advertising and sales promotion / 

 - Cape Town :  Juta,  2014. 
 - 280 pages :  illustrations ;  25 cm 
<br/><br/> "Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age."--Back cover. 
<br/><br/><label>ISBN: </label>9781485102199 1485102197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>South Africa.
<br/><br/><label>Dewey Class. No.: </label>658,82