TY  - BOOK
AU  - Cook,Roy A.
AU  - Hsu,Cathy H.C.
AU  - Marqua,Joseph J.
TI  - Tourism: the business of hospitality and travel 
T2  - Pearson custom library
SN  - 9781292039503
U1  - 910.68 
PY  - 2014///]
CY  - Harlow, Essex
PB  - Pearson Education Limited
KW  - Tourism
KW  - fast
KW  - Geography
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index
N2  - This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students
ER  -