TY  - BOOK
AU  - Rayport,Jeffrey F.
AU  - Jaworski,Bernard J.
TI  - Introduction to e-commerce
T2  - McGraw-Hill/Irwin series in marketing
SN  - 9780070582279
U1  - 658.84 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill Irwin MarketspaceU
KW  - Electronic commerce
KW  - Strategic planning
KW  - Internet marketing
KW  - Internet advertising
KW  - nli
N1  - Includes bibliographical references and index
N2  - This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover
UR  - http://catdir.loc.gov/catdir/enhancements/fy0702/2003044184-t.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0702/2003044184-d.html
ER  -