Keegan, Warren J. <br/><br/>
Global marketing management / 

 - 7th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  �2002. 
 - xxv, 617 pages :  illustrations ;  27 cm. 
 - The Prentice Hall international series in marketing .
 - Prentice Hall international series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases. 
<br/><br/><label>ISBN: </label>9788177580082 
<br/><br/><label>LCCN: </label>2001016317 
<br/><br/><label>Nat. Bib. No.: </label>GBA159337  bnb 
<br/><br/><label>Subjects--Index Terms: </label>Export marketing--Management--Case studies 
<br/><br/><label>Dewey Class. No.: </label>658.848