Laudon, Kenneth C., 1944-

Management information systems : managing the digital firm / Kenneth C. Laudon, Jane P. Laudon. - 11th ed. - Upper Saddle River, N.J. ; London : Pearson, �2010. - 653 pages : illustrations, portraits ; 28 cm

"Global edition"--Cover. Previous edition: 2006.

Includes bibliographical references and index.

Information systems in global business today -- Global e-business: how businesses use information systems -- Information systems, organizations, and strategy -- Ethical and social issues in information systems -- IT infrastructure and emerging technologies -- Foundations of business intelligence: databases and information management -- Telecommunications, the internet, and wireless technology -- Securing information systems -- Achieving operational excellence and customer intimacy: enterprise applications -- E-commerce: digital markets, digital goods -- Managing knowledge and collaboration -- Enhancing decision making -- Building information systems -- Managing projects -- Managing global systems.

"Management Information Systems prepares students for the real world of global business and information technology. Covering both the technology and management of information systems, this book explores how businesses use information systems to improve performance and looks at the types of decisions managers face. This global edition includes enhancements making it more relevant to students outside the United States. Pearson has worked closely with educators around the globe to include: new coverage of globalization showing how to use IS in a global business environment; coverage of cutting edge topics such as new mobile platforms and Web 3.0; engaging company cases: new cases from Asia and Middle East offer a global learning experience; and video cases: each chapter includes at least two business video cases exploring key concepts."--Publisher's description.


Current Copyright Fee: GBP25.00 0.

9780136078463

GBA920846 bnb


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Teras Fakulti FKI 2012--Pengurusan Sistem Maklumat.
IT00903 2012.

T58.6 / .L376 2010

658.4038011