International marketing / 

 - 2. ed. 
 - Oxford :  Oxford University Press,  2011. 
 - 1 v. :  Illustrationen ;  24 cm 
<br/><br/><label>ISBN: </label>9780195991185 0195991184 
<br/><br/><label>Subjects--Index Terms: </label>International Marketing - Market segmentation - Product development - Economic developement - Legal environment 
<br/><br/><label>Dewey Class. No.: </label>658.848