TY  - BOOK
AU  - Traster,Daniel
TI  - Foundations of menu planning
SN  - 9780138025106
AV  - TX911.3.M45 T73 2013
U1  - 642 
PY  - 2013///]
CY  - Boston
PB  - Pearson
KW  - Menus
KW  - Food service
KW  - Planning
KW  - Services alimentaires
KW  - Planification
KW  - fast
KW  - menus
KW  - aat
KW  - lcgft
KW  - rvmgf
N1  - Includes bibliographical references and index
N2  - Foundations of Menu Planning reveals the science of menu construction, covering all its subtleties from pricing psychology to product descriptions. Chapters are organized to show how to create a menu from start to finish-looking at nutrition, style, recipe cost, meal pricing, layout, and menu evaluation. Each chapter showcases sample menus and a wide range of menu styles. A unique chapter on unwritten menus and a capstone chapter on strategy reinforce why this book is considered the most comprehensive on the market
ER  -