Bentz, Bob, <br/><br/>
Relevance Raises Response :  How to Engage and Acquire with Mobile Marketing / 
by Bob Bentz. 
 - xix, 333 pages ;  23 cm 
<br/><br/>Includes bibliographical references (pages 303-312; 317-323) and index. 
<br/><br/> Marketing is an ongoing contest for people's attention. Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. What you'll discover in this book are proven strategies from an author that lives mobile marketing every day. It's his passion. It's his livelihood. 
<br/><br/><label>ISBN: </label>9781942489115 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce--Marketing.<br/>Mobile commerce.<br/>Application software--Marketing.<br/>Global system for mobile communications.<br/>Commerce mobile.<br/>GSM (Radiot�el�ephonie)<br/>Application software--Marketing.<br/>Global system for mobile communications.<br/>Mobile commerce.
<br/><br/><label>LC Class. No.: </label>HF5548.34  / .B478 2016 
<br/><br/><label>Dewey Class. No.: </label>658.872