Cook, Roy A., <br/><br/>
Tourism :  the business of hospitality and travel  

 - Fifth edition, Pearson new international edition. 
 - ii, 374 pages :  illustrations (some color), maps (some color) ;  28 cm. 
 - Pearson custom library .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. 
<br/><br/><label>ISBN: </label>9781292039503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism.<br/>Tourism.<br/>Geography.<br/>Geography.
<br/><br/><label>Dewey Class. No.: </label>910.68