TY  - BOOK
AU  - Chenet,Pierre
AU  - Johansen,Jon Ivar
TI  - Beyond loyalty: the next generation of strategic customer relationship management
SN  - 8120329384
AV  - HF5415.5 C518b 2006
U1  - 658.812 CHE 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Pierre Chenet
KW  - Customer relations
KW  - Management
KW  - Consumer satisfaction
KW  - Satisfaction
KW  - fast
N1  - Include bibliography referencing
ER  -