Lovelock, Christopher. <br/><br/>
Services marketing :  People, technology, strategy.  
Christopher Lovelock ; Jochen Wirtz and Jayanta Chatterjee. 
 - 7th ed. 
 - New Delhi :  Pearson,  2011. 
 - xxi, 683 pages :  illustrations 
<br/><br/> Includes glossary and index. 
<br/><br/>Includes glossary and index. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9788131759394 8131759393 
<br/><br/><label>Subjects--Personal Names: </label><br/>Christopher Lovelock
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.<br/>marketing.<br/>Marketing.
<br/><br/><label>Subjects--Index Terms: </label>Business Strategy - Technology-Service marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV