Leke, Acha. <br/><br/>
Africa's business revolution :  how to succeed in the world's next big growth market  
by Acha Leke, Mutsa Chironga, and Georges Desvaux. 
 - Boston, Massachusetts :  Harvard Business Review Press,  2020 
 - xvi, 222 pages :  illustrations ;  25 cm 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Includes bibliographical references (pages 193-197) and index. 
<br/><br/> Why Africa, why now? --  A giant awakes --  The big five : growth trends with a twist --  How to win in Africa : a strategic guide --  Map your Africa strategy --  Innovate your business model --  Build resilience for the long term --  Unleash Africa's talent --  Conclusion : Do well by doing good.  Part I.  Part II. 
<br/><br/> Africa still lags far behind other regions on most key measures. But that's about to change. By 2025 spending by African consumers and businesses will exceed $5 trillion, and by 2035 Africa will have the world's largest urban population and a workforce larger than China's or India's. That points to exciting opportunities for global and Africa-based companies looking to access new growth markets--and to build large, profitable businesses in sectors ranging from resources to manufacturing to services. Their momentum will be fuelled by Africa's young and fast-growing population and by the rapid adoption of technology across the continent. But Africa's business environment remains poorly understood and known to many executives in the West only by its reputation for complexity, contradiction, and corruption. Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects, and helps executives understand and seize the opportunities for building profitable, sustainable businesses. The authors--Acha Leke, Mutsa Chironga, and Georges Desvaux--are senior leaders in McKinsey's African offices and draw on in-depth proprietary research by the McKinsey Global Institute as well as their own extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.-- 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>1633699986 9781633699984 
<br/><br/><label>Subjects--Personal Names: </label><br/>Buston Masschutts
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business enterprises<br/>Economic development--.<br/>Capitalism<br/>Entreprises<br/>Business enterprises<br/>Capitalism<br/>Economic development<br/>Economic history
<br/><br/><label>Subjects--Geographic Terms: </label>--Economic conditions
<br/><br/><label>Dewey Class. No.: </label>658.406 LEK