TY  - BOOK
AU  - Jobber,David
AU  - Ellis-Chadwick,Fiona
TI  - Principles and practice of marketing 
SN  - 9780077174149
U1  - 658.8 JOB 20/eng/20230216
PY  - 2016///
CY  - London
PB  - McGraw-Hill Education
KW  -  
KW  - Principles and practice of marketing
KW  - Case studies
KW  - fast
N1  - Includes glossary, index; Includes bibliographical references and index
ER  -