TY  - BOOK
AU  - Krishnaswamy,K.N
AU  - Appa Iyer Sivakumar.
AU  - Mathirajan,M
TI  - Management research methodology: integration of principles, methods and techniques
SN  - 8177585630
U1  - 658.072 KRI 22/eng/20230216
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  - Management ; Research
KW  - Electronic books ; local
N1  - Includes bibliographical references. - Description based on print version record
N2  - The subject of management research methodology is enthralling and complex. A student or a practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design, and confounded by obstacles in obtaining accurate data and complexities of data analysis. Management Research Methodology: Integration of Principles, Methods and Techniques seeks a balanced treatment of all these aspects and blends problem-solving techniques, creativity aspects, mathematical modelling and qualitative approaches in order to present the subject of Management Research Methodology in a lucid and easily understandable way
UR  - https://learning.oreilly.com/library/view/-/9788131774885/?ar
ER  -