TY  - BOOK
AU  - Laudon,Kenneth C.
AU  - Traver,Carol Guercio
TI  - E-commerce: business, technology, society 
SN  - 0201748150
U1  - 658.872 
PY  - 2002///
CY  - Boston
PB  - Addison Wesley
KW  - Electronic commerce
KW  - Internet marketing
KW  - Information technology
KW  - fast
KW  - Electronic Commerce
KW  - gnd
KW  - E-commerce
KW  - gtt
KW  - Internet
KW  - Marketing
N1  - Includes bibliographical references (pages 725-737) and index
N2  - E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce
ER  -