TY  - BOOK
AU  - Jooste,C.J.
TI  - Applied strategic marketing
SN  - 9781775781271
U1  - 658.802 APP 23
PY  - 2012///
CY  - Cape Town
PB  - Pearson Education South Africa
KW  - Jooste, C. J.
KW  - Marketing
KW  - South Africa
KW  - Management
KW  - Decision making
KW  - Strategic planning
KW  - fast
KW  - Marketing  - strategic markrting - Market analysis - Customer analysis - Internal analysis
N1  - Includes bibliographical references and index; Includes bibliographical references and index; pt. 1. Strategic analysis. Macroenvironmental analysis -- Market analysis -- Customer analysis -- Analysing competitors -- Internal analysis -- pt. 2. Market strategies. Strategic marketing planning -- Identifying a sustainable competitive advantage -- Competitive strategies -- Strategies in the product life cycle -- Global strategies -- Relationship building strategies -- Brand strategies -- Building brand and customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and control -- Measurement of marketing strategies and processes
ER  -