Chaffey, Dave <br/><br/>
Digital business and E-Commerce management:   Strategy, implementation and practice 
Dave Chaffey. 
 - 6th ed. 
 - Edinburgh Gate  Pearson Educacion  2015 
 - xxxi,680 Pages.  illustrations  
 - .
<br/><br/> Includes index and Glossary 
<br/><br/> Introduction  Introduction to digital business and e-commerce  Marketplace analysis for e-commerce  Managing digital business infrastructure  E-environment  Strategy and applications  Digital business strategy  Supply chain management  E-procurement  Digital marketing  Customer relationship management  Implementation  Change management  Analysis and design  Digital business service implementation and optimisation 
<br/><br/> In 1849, a group of settlers travelling west towards the promised land, California, entered a then unnamed valley. The valley presented a harsh environment with a barrier of mountains to the west making the way forward unclear. Some of the settlers lost their lives as they sought to find a route west before eventually reaching California and what was to become one of the most prosperous places on earth. As the group left the valley, one of the women in the group turned and said, 'Goodbye, Death Valley', and hence the valley got its name. 
<br/><br/> English 
<br/><br/><label>ISBN: </label>9780273786542 0273786547 9780273786573 0273786571 
<br/><br/><label>Standard No.: </label> 5931  Identificador Ebook7-24 
<br/><br/><label>Subjects--Personal Names: </label><br/>Chaffey, Dave
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Business enterprises--Computer networks.<br/>Marketing digital.<br/>Business enterprises--Computer networks<br/>Electronic commerce
<br/><br/><label>Subjects--Index Terms: </label>Digital Business - Digital e-commerce - Digital business and E-commerce Management  
<br/><br/><label>Dewey Class. No.: </label>658.872 CHA  / C433