TY  - BOOK
AU  - Chaffey,Dave
AU  - Dave Chaffey
TI  - Digital business and E-Commerce management: : Strategy, implementation and practice
SN  - 9780273786542
U1  - 658.872 CHA 22
PY  - 2015///
CY  - Edinburgh Gate
PB  - Pearson Educacion
KW  - Chaffey, Dave
KW  - Electronic commerce
KW  - Business enterprises
KW  - Computer networks
KW  - Marketing digital
KW  - fast
KW  - Digital Business - Digital e-commerce - Digital business and E-commerce Management
N1  - Includes index and Glossary; Introduction; Introduction to digital business and e-commerce; Marketplace analysis for e-commerce; Managing digital business infrastructure; E-environment; Strategy and applications; Digital business strategy; Supply chain management; E-procurement; Digital marketing; Customer relationship management; Implementation; Change management; Analysis and design; Digital business service implementation and optimisation
N2  - In 1849, a group of settlers travelling west towards the promised land, California, entered a then unnamed valley. The valley presented a harsh environment with a barrier of mountains to the west making the way forward unclear. Some of the settlers lost their lives as they sought to find a route west before eventually reaching California and what was to become one of the most prosperous places on earth. As the group left the valley, one of the women in the group turned and said, 'Goodbye, Death Valley', and hence the valley got its name
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ER  -