TY  - BOOK
AU  - Hollensen,Svend
AU  - Svend Hollensen
TI  - Global marketing: text
SN  - 9781292100111
U1  - 658.848 HOL 
PY  - 2017///
CY  - Upper Saddle River
PB  - Pearson
KW  - Hollensen, Svend
KW  - Global Marketing  - Communication decision - Distribution decision - Political and economic environment
N1  - Includes index
ER  -