Mennecke, Brian E.  1960-2016. <br/><br/>
Mobile commerce :  technology, theory, and applications, 
Brian E. Mennecke, Troy J. Strader. 
 - Hershey, Pa. :  Idea Group Pub.,  2003. 
 - (xxii, 339 pages :  illustrations 
<br/><br/> Includes Glossary and index  Title from website (viewed January 9, 2006). 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>SECTION I: MOBILE COMMERCE TECHNOLOGY: NTT DoCoMo's i-mode: developing win-win relationships for mobile commerce / David J. MacDonald -- Wireless devices for mobile commerce: user interface design and usability / Peter Tarasewich -- Location-based services: locating the money / Kirk Mitchell and Mark Whitmore -- Towards a classification framework for mobile location based services / George M. Giaglis, Panos Kourouthanassis, and Argirios Tsamakos -- Wireless personal and local area networks / Thomas G. Zimmerman -- The impact of technology advances on strategy formulation in mobile communications networks / Ioanna D. Constantiou and George C. Polyzos -- SECTION II: MOBILE COMMERCE THEORY AND RESEARCH: The ecology of mobile commerce: charting a course for success using value chain analysis / Andreas Rulke, Anand Iyer, and Greg Chiasson -- The wireless application protocol: strategic implications for wireless Internet services / Stuart J. Barnes -- Mobile business services: a strategic perspective / Jukka Alanen, Erkko Autio -- Mobile portals: the development of M-commerce gateways / Irvine Clarke III, and Theresa B. Flaherty -- Factors influencing the adoption of mobile gaming services / Mirella Kleijnen and Ko de Ruyter, Martin G.M. Wetzels -- Mobile data technologies and small business adoption and diffusion: an empirical study of barriers and facilitators / Jeanette Van Akkeren and Debra Harker -- We know where you are: the ethics of LBS advertising / Patricia J. O'Connor, Susan H. Godar -- SECTION III: MOBILE COMMERCE CASES AND APPLICATIONS: A perspective on M-commerce / Mark S. Lee -- Location-based services: the criteria for adoption and solution deployment / Joe Astroth -- M-commerce in the automotive industry: making a case for strategic partnerships / Mark Schrauben and Rick Solak -- Case study: the role of mobile advertising in building a brand / Minna Pura -- Wireless in the classroom and beyond / Jay Dominick. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>1591400902 9781591400905 9781591400448 1591400449 
<br/><br/><label>LCCN: </label>2021695744 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>2002027607  Uk 
<br/><br/><label>Subjects--Personal Names: </label><br/>Brian E. Mennecke
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mobile commerce.<br/>Mobile communication systems.<br/>Wireless communication systems.<br/>Commerce mobile.<br/>Mobile commerce<br/>Mobile communication systems<br/>Wireless communication systems
<br/><br/><label>Subjects--Index Terms: </label>Technology, theory and applications-Mobile commerce: 
<br/><br/><label>Dewey Class. No.: </label>658.84 MEN