TY  - BOOK
AU  - Mennecke,Brian E.
AU  - Strader,Troy J.
TI  - Mobile commerce: technology, theory, and applications,
SN  - 1591400902
U1  - 658.84 MEN 21
PY  - 2003///
CY  - Hershey, Pa.
PB  - Idea Group Pub.
KW  - Brian E. Mennecke
KW  - Mobile commerce
KW  - Mobile communication systems
KW  - Wireless communication systems
KW  - Commerce mobile
KW  - fast
KW  - Technology, theory and applications-Mobile commerce
N1  - Includes Glossary and index; Title from website (viewed January 9, 2006); Includes bibliographical references and index; SECTION I: MOBILE COMMERCE TECHNOLOGY: NTT DoCoMo's i-mode: developing win-win relationships for mobile commerce / David J. MacDonald -- Wireless devices for mobile commerce: user interface design and usability / Peter Tarasewich -- Location-based services: locating the money / Kirk Mitchell and Mark Whitmore -- Towards a classification framework for mobile location based services / George M. Giaglis, Panos Kourouthanassis, and Argirios Tsamakos -- Wireless personal and local area networks / Thomas G. Zimmerman -- The impact of technology advances on strategy formulation in mobile communications networks / Ioanna D. Constantiou and George C. Polyzos -- SECTION II: MOBILE COMMERCE THEORY AND RESEARCH: The ecology of mobile commerce: charting a course for success using value chain analysis / Andreas Rulke, Anand Iyer, and Greg Chiasson -- The wireless application protocol: strategic implications for wireless Internet services / Stuart J. Barnes -- Mobile business services: a strategic perspective / Jukka Alanen, Erkko Autio -- Mobile portals: the development of M-commerce gateways / Irvine Clarke III, and Theresa B. Flaherty -- Factors influencing the adoption of mobile gaming services / Mirella Kleijnen and Ko de Ruyter, Martin G.M. Wetzels -- Mobile data technologies and small business adoption and diffusion: an empirical study of barriers and facilitators / Jeanette Van Akkeren and Debra Harker -- We know where you are: the ethics of LBS advertising / Patricia J. O'Connor, Susan H. Godar -- SECTION III: MOBILE COMMERCE CASES AND APPLICATIONS: A perspective on M-commerce / Mark S. Lee -- Location-based services: the criteria for adoption and solution deployment / Joe Astroth -- M-commerce in the automotive industry: making a case for strategic partnerships / Mark Schrauben and Rick Solak -- Case study: the role of mobile advertising in building a brand / Minna Pura -- Wireless in the classroom and beyond / Jay Dominick
UR  - http://www.books24x7.com/marc.asp?isbn=1591400449
UR  - http://www.books24x7.com/marc.asp?bookid=5315
UR  - http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781591400905
UR  - http://site.ebrary.com/id/10019255
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=72579
UR  - http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59140-044-8
UR  - http://www.infosci-online.com/content/tocVolumes.asp?ID=274
ER  -