TY - BOOK AU - Kotler,Philip TI - Marketing management: a South Asian perspective SN - 8131702006 AV - HF5415.13HF5415.12.S754 .M352325 2007 U1 - 658.8 23/eng/20240417 PY - 2007///, 2006 CY - Delhi, India, New York PB - Pearson/Prentice Hall KW - Marketing KW - Management KW - South Asia KW - India ER -