TY  - BOOK
AU  - Saunders,M.N.K.
AU  - Lewis,Philip
AU  - Thornhill,Adrian
TI  - Research methods for business students
SN  - 9781292402734
U1  - 650.072 SAU 23/eng/20221107
PY  - 2023///
CY  - Harlow, England, New York
PB  - Pearson
KW  - Business
KW  - Research
KW  - Data processing
KW  - Affaires
KW  - Recherche
KW  - Informatique
KW  - fast
KW  - Electronic book
N1  - Includes bibliographical references and index; Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report
N2  - Support your students' research project with robust and pragmatic guidance on the entire process. Research Methods for Business Students introduces a range of features, including a glossary of terms, case studies and articles, and self-study prompts that will encourage your students to apply what they have learned to their own research project
UR  - https://www.vlebooks.com/vleweb/product/openreader?id=none&isbn=9781292402734
UR  - https://www.vlebooks.com/vleweb/product/openreader?id=none&isbn=9781292402741
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3777531
ER  -