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Tap unlocking the mobile economy

By: Material type: TextTextPublisher: Cambridge, Massachusetts The MIT Press [2017]Description: ix, 230 Seiten IllustrationenISBN:
  • 9780262036276
  • 0262036274
Subject(s): Additional physical formats: Erscheint auch als:: Tuberkulose-Problem.DDC classification:
  • 381.142
LOC classification:
  • HF5548.34
Other classification:
  • QP 650
  • 381.142 GHO
Summary: Human behavior and the mobile journey so far -- Smartphones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- The forces shaping the mobile economy -- Introduction -- Context : what's going on? -- Location: why geography matters -- Time: it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving wanamaker's riddle -- Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Botho University Namibia Open Shelves Faculty Business & Accounting 381.142 GHO (Browse shelf(Opens below)) 1 Available BU-LIB27061

Human behavior and the mobile journey so far -- Smartphones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- The forces shaping the mobile economy -- Introduction -- Context : what's going on? -- Location: why geography matters -- Time: it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving wanamaker's riddle -- Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index

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