Strategic management for tourism communities : bridging the gaps

By:

Murphy, Peter E, 1942- [author.]

Contributor(s):

Murphy, Ann E, 1972- [author.]

Material type: Text

TextSeries: Publisher: Clevedon [United Kingdom] ; Tonawanda, NY : Channel View Publications, [2004]Copyright date: 2004Description: viii, 448 pages : illustrations, map ; 24 cmISBN:

9781873150832

Subject(s):

DDC classification:

910.684

Review: "Tourism, with its wide-ranging impact, needs to be managed effectively - but how? This book advocates taking a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The approach places key business management functions and stakeholders at the forefront of tourism initiatives. The business management functions of planning, organising, leadership and control are the filters through which tourism opportunities are viewed, while the stakeholder groups of customers, residents, industry and government set the agenda for appropriate tourism development."--Jacket.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty of Hospitality & Sustainable Tourism	910.684 MUR (Browse shelf(Opens below))	Available		BU-LIB20105

Includes bibliographical references (pages 413-443) and index.

"Tourism, with its wide-ranging impact, needs to be managed effectively - but how? This book advocates taking a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The approach places key business management functions and stakeholders at the forefront of tourism initiatives. The business management functions of planning, organising, leadership and control are the filters through which tourism opportunities are viewed, while the stakeholder groups of customers, residents, industry and government set the agenda for appropriate tourism development."--Jacket.

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