Brand positioning : strategies for competitive advantage /

By:

Sengupta, Subroto

Material type: Text

TextPublication details: New Delhi ; London : Tata McGraw-Hill, �2005.Edition: 2nd edDescription: xiv, 292 pages : illustrations ; 24 cmISBN:

0070581592
9780070581593

Subject(s):

Branding (Marketing)

DDC classification:

658.827

Summary: This new edition helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.827 SEN (Browse shelf(Opens below))	Available	BC-LIB11256
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.827 SEN (Browse shelf(Opens below))	Available	BC-LIB11255
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.827 SEN (Browse shelf(Opens below))	Available	BC-LIB11254

This new edition helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications.

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