000			01985cam a2200373Mu 4500
001			ocn635292666
003			OCoLC
005			20240606064554.0
006			m o d
007			cr n||---|||||
008			100531s2009 vtu ob 001 0 eng d
020			_z9780750686938
035			_a(OCoLC)635292666 _z(OCoLC)311787566 _z(OCoLC)988791044 _z(OCoLC)1264822968
040			_aEBLCP _beng _epn _cEBLCP _dOCLCQ _dBTCTA _dYDXCP _dOCLCQ _dCN8ML _dOCLCQ _dZ5A _dOCLCO _dOCLCF _dOCLCO _dOCLCQ _dDEBSZ _dOCLCO _dOCLCQ _dOCLCO _dOCLCQ _dMERUC _dOCLCQ _dOCLCO _dOCLCQ _dOCLCO _dOCLCL
050		4	_aG155 A1 M475 2009
082	0	4	_a338.4791
100	1		_aMiddleton, Victor T. C.
245	1	0	_aMarketing in Travel and Tourism.
250			_a4th ed.
260			_aBurlington : _bElsevier, _c2009.
300			_a1 online resource (508 pages)
504			_aIncludes bibliographical references and index.
520			_aMarketing in Travel and Tourism �aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. . Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of.
588	0		_aPrint version record.
650		0	_aTourism _xMarketing.
650		7	_aTourism _xMarketing _2fast
700	1		_aFyall, Alan.
700	1		_aMorgan, Mike.
700	1		_aRanchhod, Ashok.
758			_ihas work: _aMarketing in travel and tourism (Text) _1https://id.oclc.org/worldcat/entity/E39PCH9hymHJkBbWcgxYcKxCPP _4https://id.oclc.org/worldcat/ontology/hasWork
776	1		_z9780750686938
942			_2ddc _cBK _n0
948			_hNO HOLDINGS IN GHUCC - 565 OTHER HOLDINGS
999			_c1967 _d1967