000			02004cam a2200397 a 4500
001			ocn678924608
003			OCoLC
005			20240705085915.0
008			101104t20122012njua b 001 0 eng
010			_a 2010046655
020			_a9780273753360 _q(pbk.)
029	1		_aAU@ _b000046168902
029	1		_aNZ1 _b13676231
035			_a(OCoLC)678924608
040			_aDLC _beng _cDLC _dYDX _dYDXCP _dBWX _dCDX _dBDX _dIAK _dOCLCF _dOCLCQ _dOCLCO _dCUS _dATSAE _dWOR _dNZHMA _dOCLCO _dOCLCL
042			_apcc
082	0	0	_a658.8 KOT _222
100	1		_aKotler, Philip, _eauthor.
245	1	0	_aMarketing management: _cPhilip Kotler, Kevin Lane Keller.
250			_a14th ed.
264		1	_aUpper Saddle River, N.J. : _bPrentice Hall, _c[2012]
264		4	_c2012
300			_axxii, 657, Pages : _bcolor illustrations ; _c29 cm
500			_aIncludes bibliographical references and index.
504			_aIncludes bibliographical references and index.
520			_aMarketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
600			_aKotler, Philip,
650		0	_aMarketing _xManagement.
650		6	_xGestion.
650		7	_aMarketing _xManagement. _2fast _0(OCoLC)fst01010209
653			_aMarketing - Designing and managing services - Analysing customers - Analysing business market
700	1		_aKeller, Kevin Lane, _d1956- _eauthor. _1https://id.oclc.org/worldcat/entity/E39PBJyxbJfXdVJ7GfVFcW83cP
758			_ihas work: _aMarketing management (Text) _1https://id.oclc.org/worldcat/entity/E39PCH8yMJJdwVYwFYRG6RFdwC _4https://id.oclc.org/worldcat/ontology/hasWork
942			_2ddc _cBK _n0
948			_hNO HOLDINGS IN GHUCC - 179 OTHER HOLDINGS
999			_c2055 _d2055