| 000 | 01895cam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | ocn678924608 | ||
| 003 | OCoLC | ||
| 005 | 20240606080716.0 | ||
| 008 | 101104t20122012njua b 001 0 eng | ||
| 010 | _a 2010046655 | ||
| 020 |
_a9780273753360 _q(pbk.) |
||
| 029 | 1 |
_aAU@ _b000046168902 |
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| 029 | 1 |
_aNZ1 _b13676231 |
|
| 035 | _a(OCoLC)678924608 | ||
| 040 |
_aDLC _beng _cDLC _dYDX _dYDXCP _dBWX _dCDX _dBDX _dIAK _dOCLCF _dOCLCQ _dOCLCO _dCUS _dATSAE _dWOR _dNZHMA _dOCLCO _dOCLCL |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 2012 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aKotler, Philip, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing management _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a14th edition. | ||
| 264 | 1 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c[2012] |
|
| 264 | 4 | _c�2012 | |
| 300 |
_axxii, 657, [127] pages : _bcolor illustrations ; _c29 cm |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aMarketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 6 |
_aMarketing _xGestion. |
|
| 650 | 7 |
_aMarketing _xManagement. _2fast _0(OCoLC)fst01010209 |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- _eauthor. _1https://id.oclc.org/worldcat/entity/E39PBJyxbJfXdVJ7GfVFcW83cP |
|
| 758 |
_ihas work: _aMarketing management (Text) _1https://id.oclc.org/worldcat/entity/E39PCH8yMJJdwVYwFYRG6RFdwC _4https://id.oclc.org/worldcat/ontology/hasWork |
||
| 942 |
_2ddc _cBK _n0 |
||
| 948 | _hNO HOLDINGS IN GHUCC - 179 OTHER HOLDINGS | ||
| 999 |
_c2056 _d2056 |
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